Sunday, May 23, 2010

Sports is art is life is sports is...

Whatever else they do or don't do well, Nike does good TV. This time, they asked Alejandro González Iñárritu to film a micro-short (okay, I just made that up, but you watch it and tell me you'd call it a "commercial") about the World Cup.

I don't know exactly (or at all, frankly) what guidelines Nike offered to Iñárritu, but I imagine they were along the lines of: we would like to send a message that illustrates the universal language created from the shared experience of talent, skill, determination and triumph.

(There should be a video here. If you don't see it, it's worth watching, or I wouldn't have posted it, so click here.)

Message received.

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