Tuesday, March 24, 2009

It's not just me

Evidently traumatic customer service experiences are universal. So much so that Emily Yellin has written a book, "Your Call Is (Not That) Important to Us."

A whole book just on the infuriating, frustrating, maddening, impossible interactions that are mistakenly called "customer service." Ha!

As I was saying not that long ago, customer service centers are for the most part an oxymoron. But like everything else these days, it seems that the obvious solution is not the road taken. Robert Frost notwithstanding, sometimes the right path is the right path. I don't get it, but there you have it.

In the meantime, any business I can do with GoDaddy or Apple, I will. Their customer service actually is. Customer service. Go figure.

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