Whatever else they do or don't do well, Nike does good TV. This time, they asked Alejandro González Iñárritu to film a micro-short (okay, I just made that up, but you watch it and tell me you'd call it a "commercial") about the World Cup.
I don't know exactly (or at all, frankly) what guidelines Nike offered to Iñárritu, but I imagine they were along the lines of: we would like to send a message that illustrates the universal language created from the shared experience of talent, skill, determination and triumph.
(There should be a video here. If you don't see it, it's worth watching, or I wouldn't have posted it, so click here.)
Message received.
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