You're sure you want to call it that?

"Moxie," courtesy Merriam Webster:

Pronunciation: \ˈmäk-sē\

Function: noun

Etymology: from Moxie, a trademark for a soft drink

2: courage, determination;

Also the brand name for a new entry into the DVR wars, entering the lists against TiVo. I stumbled upon Moxi while comparing global annual movie attendance (twice as many tickets are sold in India than in the US—who knew? Sure, the data is 10 years old, but, what's a decade among friends?)

This Moxi thing sounded good at first read

before you spend your hard-earned cash on TiVo, you might want to consider something a little more robust, a lot more functional, and far less expensive. Tivo hasn’t upgraded its look and feel in nearly 10 years, and they stubbornly insist on charging you annoying monthly fees! Isn't electronic equipment supposed to get more functional, more powerful, and LESS expensive? Say hello to Moxi.

What could be bad, right? Ah, the power of curiosity combined with research (aided by the web, naturellement). According to cnet, "an $800 DVR has a tough row to hoe." No argument there.

I continue digging. Dave of ZatzNotFunny professes doubts regarding, hmmm, whether Moxi's UI will stay ad-free, whether its currently free features (such as HD programming) will stay free, and even whether the company will stay in business (to provide programming/guide data). He also points out that at $800, Moxi and TiVo are comparable in price over a four year span, to which I would add: who knows what technology lurks in the brains of geeks that will change our TV viewing lives by then?

So although I think Moxi is appropriately named—as in "they sure have Moxi to be charging $800 for that!"—I'm not really sure they made the best brand name choice. But that's just me.