2011 Without Steve Jobs?

Can you imagine the world without the iPod? The iPhone? iPad? Pretty weird, huh?

Most people under the age of 30 probably won’t believe this, but... Apple did not invent the portable music player. That would have been Sony, in 1979, with something called the “walkman." Nor did Apple invent the laptop, the tablet, or the cell phone. In the last 10 years, under CEO Steve Jobs’ leadership, it only seemed as though it did.

Last month, Steve Jobs announced his resignation from Apple, leaving a legacy of breathtaking design innovation and juggernaut market dominance. Instead of invention, Apple focuses on transformation, impacting our expectations as much as, if not more than, our capabilities. Apple didn't invent those consumer products, it's true — what it did do was redefine them.

Believe it or not, it was only 10 years ago, in 2001, that Steve Jobs introduced the very first iPod. Which, with an LCD screen, a click wheel and a whopping 5Gb of storage, retailed for $399. (FYI, the current iPod Classic comes with a full color screen and 160Mb of storage — and retails for $249.) While Sony brought us a miniature version of our same music experience, Apple gave us an entirely new music experience.

The iPod was simple, slick and — with the iTunes 99¢/song music store — so easy, my grandmother could use it. As Steve Jobs put it, “design is not just what it looks like and feels like. Design is how it works.” Sure, hindsight is 20/20, but here are what a few analysts and reporters had to say about the device (from CNET.com) at the time:

“An analyst at NPD Intelect said that the iPod… may have trouble digging out a niche in the market.”

“An IDC analyst said Apple may take some heat for entering the consumer electronics market, which typically has lower profit margins than Apple gets from its computers… but… It's another incentive for them that can convince people to buy a Mac.”

Let’s see. Dig out a market niche? Check. Lower profit margins? Hmm… not so much; it’s estimated that Apple makes close to 60 percent profit on each iPhone. As for convincing people to buy a Mac? That may be so, but as of 2010, the iPod and iPhone accounted for twice as much of Apple’s revenues than the entire Mac product line.

And so the iRevolution began.

Author and consultant Simon Sinek, in his presentation at the TED conference, talks about what makes Apple stand out. Apple, he says, doesn’t tell you they make computers and music players and cell phone — all of which look cool and work great. No, what Apple tells you is this: “Everything we do – we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly. We just happen to make great computers (music players, cell phones). Wanna buy one?”

Apple may not be responsible for inventing the laptop, the tablet, or the cell phone, but Steve Jobs is responsible for changing our perspective and raising our expectations of how those things should work — for us.

Don't you have to write it to own it?

In a seeming triumph of culture over commerce... of high art over pop art... of the little guy over the big, bad mogul... author Chinua Achebe has succeeded in forcing rapper 50 Cent to change the title of his upcoming movie.

As reported last week in the culture blog, Vulture (and HuffPo and EW, etc.) the facts lay out as follows:

In 1958, Achebe wrote what is widely acknowledged as the most read African novel of all time, titled "Things Fall Apart."

In 2010, 50 Cent wrote, produced and financed a film directed by Mario Van Peebles, about a football player diagnosed with cancer, also titled "Things Fall Apart."

In 2011, Achebe's lawyers contacted 50 Cent to rename his movie prior to its release. In response, 50 Cent offered Achebe $1 million to be allowed to use the title. Mr. Achebe's legal team refused 50 Cent's offer, saying "the novel with the said title was initially produced in 1958 (that is 17 years before [50] was born). [It is] listed as the most-read book in modern African literature, and won't be sold for even £1bn."

This is the point at which 50 Cent agreed to rename his movie “All Things Fall Apart.”

Were I 50 Cent, rather than acquiesce, I might instead have replied to Achebe's representatives, "tread softly, because you tread on my dreams," and then gently reminded them that Chinua Achebe took his title from a William Butler Yeats poem, "The Second Coming":

Turning and turning in the widening gyre
The falcon cannot hear the falconer;
Things fall apart; the centre cannot hold;
Mere anarchy is loosed upon the world...

I might have gone on to note that 50-some years ago, when Mr. Achebe's novel was about to be released, Yeats' legal team evidently declined to ask Mr. Achebe to re-title it, nor did they point out that "the poem with the said phrase was initially published in 1920 (that is 10 years before [Achebe] was born). It was written by one of the most venerable poets of the 20th century, and won't be sold for even £1tn."

"The worst are full of passionate intensity." Indeed.

(This post is dedicated to my big sister, who introduced me to Yeats, and to Achebe and Didion, and to a whole assortment of great authors — and who can recite this poem from memory.)

A Tale of 100 Movies

AFI's 100 Greatest Movies: The Story You Haven't Heard

It happened one night that Lawrence of Arabia went north by northwest, following Sullivan's travels until he reached Casablanca. Arriving before the last picture show aired on the network, he began to tell a few good fellas the west side story, which goes something like this:

On a dark and stormy night, the general, the graduate — even the godfather! — went singin' in the rain on the waterfront. Entranced by the sound of music under the city lights, the wild bunch opened a swing time cabaret, where they planned to mash the grapes of wrath and drink all night, eat venison delivered by the deer hunter and serve duck soup at two temperatures because some like it hot. But then, in the heat of the night, Tootsie arrived with news of the gold rush in Nashville — and suddenly, they were all gone with the wind.

All was not lost, as the searchers managed to keep Schindler's list up-to-date: according to reports, one flew over the cuckoo's nest when Sophie’s choice meant saving Private Ryan and letting the others go. The midnight cowboy flagged a taxi driver to head over the bridge on the river Kwai. Bonnie and Clyde, still unforgiven, escaped the deafening silence of the lambs and fled to Chinatown. The blade runner, not surprisingly, took the maltese falcon to kill a mockingbird. Shane was last seen riding away on a streetcar named desire, gazing out the rear window at Sunset Blvd. shimmering at sunrise. As for that psycho, Annie Hall — she gathered 12 angry men and a raging bull to go after the treasure of the Sierra Madre.

Butch Cassidy and the Sundance Kid spent a night at the opera, hoping for a toy story featuring the Wizard of Oz and the Lord of the Rings. The fellowship of the ring, sadly, turned out just to be some pulp fiction all about eve, so they returned to the apartment, where the African queen was reading the Philadelphia story. She swore the sixth sense let her see Snow White and the seven dwarves, but Dr. Strangelove insists there is no such thing — all she saw was some American graffiti.

Tomorrow at high noon, Mr. Smith goes to Washington to ask "who's afraid of Virginia Woolf bringing up baby?" Going there is just step one, according to the godfather, part 2 is getting double indemnity, so he can ask whatever he wants. Also in our nation’s capitol, all the president's men decided finally to let yankee doodle dandy become a citizen. Kane made the French Connection by reversing his nouns and adjectives and presenting the easy rider with a clockwork, orange. King Kong ate Jaws and apparently ET (the extra terrestrial) sent Rocky back 10 years to fight in the Star Wars. Last we heard he was suffering from vertigo and writing his memoir, 2001: A Space Odyssey.

The raiders of the lost ark were going to do the right thing, of course, and take a platoon to save the Titanic, but Spartacus, still stinging from intolerance, announced "these modern times call for an apocalypse, now." Luckily, Ben-hur and Forrest Gump, fresh from the Shawshank Redemption, were able to dissuade him, convincing him it's a wonderful life and these are the best years of our lives.

If you don't believe me, here's a hint: 9, 20, 25, 14, 19, 13.