Friday, March 25, 2011

Sundays are ad days

For me, commercials fall into two categories: "spectacular" and "not".

What, you say? What about the terrible? The awful, the egregious, the outrageously bad? Settle down, I'm with ya. That is, you see, the beauty of the word "spectacular"— could be spectacularly good or... not.

Sometimes it's a whole campaign, sometimes it's just one ad... but I find it fascinating how much money is spent on advertising, and how many sadly mediocre commercials are produced.

Because a spectacular fail is better than a "play it safe and bore 'em to death." Don't believe me? Do you remember what Bjork wore to the 2001 Academy Awards? Bet you do. How about Julia Roberts? Or Catherine Zeta-Jones? No? See? Spectacular fails can still be marketing successes (along the lines of that old chestnut: "no publicity is bad publicity").

Spectacular Sundays are born: my weekly personal homage to the Clio (or Razz) worthy. Don't all clap at once.

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