Saturday, July 03, 2010

Ghost Chair meets Crocs meets Greenpeace

Moschino Kartell BowWowsThey're calling it the update of the Jelly.

Moschino, a mildly successful Italian fashion company (read: sarcastic) and Kartell, a mildly successful Italian furniture company (read: very sarcastic) have teamed up to make... shoes.

Of course they have. Who knows shoes better than the Italians, who brought us, most notably, Gucci, Prada, Ferragamo... and Donald Pliner, whose marketing campaign proudly touts that his shoes are "made in the mountains of Italy?" Nor is he alone. Blahnik, Choo, Louboutin? They're all made in Italy.

BowWows, these new plastic ballet flats, won't be in stores until late this year, but if they're half as comfortable as they are cute, sign me up.

Did I mention they're 100% recyclable?

Let me recap: America brings you the Jelly, ugly and made from that poison plastic, PVC (can you say "phthalates"? No? Don't worry about pronouncing it, do worry about staying away from them). Italy brings you the BowWow, both gorgeous and green.

Italy-1, USA-0.

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