A picture, a thousand words

One week, two flowers, 97 cigarettes.

Fischer & Fala, a Brazilian ad agency, was tasked with coming up with a campaign to coincide with new anti-smoking laws in Sao Paolo. Point made, guys.

The smoking plant (With english subtitles) from Fischer Fala on Vimeo.
(Yeah, yeah, it's a video. Can't see it? Click here.)