Monday, August 11, 2008

Spilling the beans...

So yet again, I find that Starbucks is offering something great, and telling no one.

Can someone explain that to me?

And this one's a doozy. A double doozy in fact - maybe even a triple. As I've told you here, if you have and register a Starbucks card, you get complimentary drink upgrades (e.g., syrup and milk), and a free tall drink when you buy a pound of coffee. This all for taking your $20 bill, buying a piece of plastic , and then buying your drink. Well, okay, buying the piece of plastic, giving up your email address and then buying your drink. (Not to mention, in return, Starbucks guards that piece of plastic... Lost? Stolen? Dial 1-800-STARBUC and presto! Old card deactivated and a new one issued. Try doing that with a $20 bill.)

But if you really prefer soy to regular milk in your latte, and you're a S'bux regular, that's two bucks a week. That adds up. And if you're a grande vanilla soy latte kind of a person, well I don't know exacly, but I think that's at least another $2 a week - we're talking a pound of coffee you just basically got for free this month (plus that free tall drink).

But that's old news. It turns out that back in April, when these benefits started rolling out, Starbucks upgraded the card program to the Starbucks Card Rewards Program (I'm going to call it "SCRAP")--not that they told anyone about the name change, of course.

And the latest, or maybe the first (even I can't untangle the chronology--and honestly, I really do have better things to do today), benefit is two hours of free wifi access daily if you register a Starbucks card that you use or reload once every 30 days. That's pretty sweet. Starbucks partnered with AT&T, and when you register your card, you can sign up for an AT&T wifi account that gives you 2 hours a day free, regardless of who your wireless carrier is.

Oh, and did I mention that SCRAP holders also get unlimited free brewed coffee refills while they're in the store? How perfect does that sound? Mosey on in, get a cup of joe, log on, and drink on up--the refills are on Howie. Not that he'd tell you or anything.

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